

A |
一键部署OpenClaw 高端家电零售正在经历一场无声的结构性洗牌。

B | 门店越装越精致,用户却越来越习惯“在店体验、离店下单”,让线下渠道很难成为驱动增长的发动机。 而海尔智家正以智慧家庭Agent为核心,不断落地AI产品、AI场景、AI生活的一站式生活解决方案,同时重新定义终端门店的价值。 Blenders Pride Fashion Tour roared into Jaipur, delivering a bold blend of high fashion and motorsport-inspired design. The Pink City turned into a high-speed style arena as the showcase brought together glamorous performance wear, motorcore aesthetics, and fearless fashion with striking intensity. In collaboration with the Fashion Design Council of India (FDCI), the event transformed the traditional runway into a high-speed circuit driven by precision, power, and innovation. Designers Namrata Joshipura and Abhishek Paatni led the showcase, unveiling collections that reimagined motorsport influences through a fashion-forward lens. Speaking about the collaboration, Paatni said, “Blenders Pride Fashion Tour has always championed breaking through boundaries of creativity. With this collaboration, we shifted fashion into new gears and fused speed with style to present a bold glimpse of where fashion is headed next.” Echoing similar thoughts, Joshipura added, “Blenders Pride Fashion Tour has inspired me to bring high-octane couture into a distinctive, fashion-forward space. Together we defined fashion’s next evolution bringing precision of motorsports into the glamorous world of haute-couture.” The show reached its peak with Harnaaz Sandhu commanding the finale as showstopper, perfectly capturing the fusion of glamour and velocity. Sharing her experience, she said, “It felt like stepping onto a racetrack with pure adrenaline and confidence, bringing alive a showcase that championed bold and fearless fashion.” The evening wrapped up on an electrifying note with Raftaar’s power-packed performance, reflecting the pulse and energy of the tour. His act reinforced the idea of fashion moving forward with speed, power, and attitude. The showcase unfolded in a dynamic three-lap format, turning the venue into an immersive motorsport arena. The Start Line introduced racing-inspired silhouettes filled with attitude and agility. The Pit Lane followed, showcasing sleek, tactical looks inspired by engineering finesse. The final lap, Glam Night, amped up the glamour with bold, high-shine ensembles. A thrilling stunt car sequence added to the adrenaline, cementing speed as the heart of the experience. Reflecting on the vision behind the tour, Debasree Dasgupta, CMO, Pernod Ricard India, said, “Blenders Pride Fashion Tour has always been at the forefront of shaping fashion and cultural conversations. Jaipur takes that vision further by fusing high-octane motorsport with glamorous high fashion, creating an immersive experience that celebrates boldness, style, and innovation.” Sunil Sethi, Chairman, FDCI, summed up the partnership, saying, “FDCI is delighted to collaborate with Blenders Pride Fashion Tour, uniting two powerhouses of fashion to shape its future. The Jaipur edition celebrated creativity and culture, setting the pace for what’s next in Indian fashion.” Next Stop: Kolkata Blenders Pride Fashion Tour now heads to Kolkata, where designer Anamika Khanna will present her take on craftsmanship through a contemporary lens, with Ishaan Khatter as showstopper on December 20. ALso Read: Witness the future of fashion with Blenders Pride Fashion Tour ‘The Showcase’。

C | 卡萨帝率先将全屋AI智慧生活落地为真实的消费体验,将“买家电”升级为“设计生活”,让品牌旗舰店重新成为重要的增长支点。 8月5日,海尔商城联合央视新闻开启“「致境」家的艺术”卡萨帝直播专场。这场直播不仅展示了前沿的AI智慧生活场景,更揭示了一个核心商业逻辑:线下门店的核心价值,从来都不是和线上比交易效率,而是提供无法替代的体验与服务。 一、一场场景直播,透视卡萨帝旗舰店的“沉浸式现场” 卡萨帝彻底改变了终端门店的运营逻辑:不再充当硬件陈列厅,而是成为生活方式的交付现场。这背后,是海尔智家首创的用户全生命周期体验管理平台在发力,从交互、购买、配送、安装、使用、维护到换新,全流程透明可视,用户获得的是终身服务与关爱。 跟随演员颖儿的脚步,观众也“走进”了卡萨帝门店,沉浸式体验了这里的与众不同。入户,软风空调会提前创造舒适环境,搭载了生态爱眼屏Pro的电视可以一屏控全家;转入厨房,原创平嵌科技让家电和橱柜完美融合,原创AI细胞级解冻科技、MSA®氮氧智控保鲜科技让“鲜”成为冰箱的关键词,油烟机灶具搭载AI之眼,预判油烟扩散、溢锅风险;而到了卫浴空间,水晶胆热水器带来SPA级温泉体验,在洗衣环节,洗衣机不仅能奢护养衣,还实现了全程防抖静音,不破坏居家环境的和谐。 二、场景体验,如何引发零售的“单位产出革命”? 随着用户在这些场景中完成决策,零售的底层逻辑就变了。

D | 传统家电卖场长期依赖“单品堆叠+价格拉动”逻辑,用户关系停留在普通交易层面。但卡萨帝旗舰店将“全套家电+全案柜体”进行融合,把单品买卖转化为整案定制,实现了空间职能与商业价值的同步重构。 把单品买卖升级为整案定制,意味着零售的复杂度成倍提升。

E | 它不仅要求产品端具备跨品类协同的技术能力;还要求服务端具备从户型测量、方案设计到安装交付的全流程承接能力。为此,卡萨帝旗舰店构建了全案柜电设计交付、成套产品出样、7星级服务及AI原创产品体验四大核心能力,把“场景经营”从示范变成常态。 如今,用户带着户型图进店,自己就能当“首席设计师”,从柜门样式到整体空间风格进行量身匹配,当场获得定制化方案。这正是旗舰店作为“终身用户起点”的真正价值——它不仅完成了一次交易,更开启了一段持续创造价值的关系。卡萨帝取得的成功、创造的价值,都来自与用户的深度共鸣;旗舰店所折射的,也正是卡萨帝对用户关系的理解。 当行业还在争论“高端家电怎么做”时,卡萨帝已经完成了认知的迭代:高端的终局,交付更完整的生活方式、建立更有深度的用户关系。其渠道占比的逆势攀升,正是这场“单位产出革命”的成果。这是旗舰店从“展示面”进化为“主力军”的真正秘密,也是中国家电突破天花板、跨越新境界的必经之路。 来源:松果财经
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